The Birth of a Revolution
In the realm of athletic footwear, On Running stands out as a brand that seamlessly blends performance with innovation, revolutionizing the running experience for athletes of all levels. Founded in Switzerland in 2010 by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On has quickly gained a reputation for its cutting-edge designs and commitment to pushing the boundaries of what’s possible in running footwear.
Innovating for Joyful Running
At the heart of On’s philosophy is the belief that running should be a joyful and transformative experience. With this ethos in mind, the brand has continuously sought to enhance the performance and comfort of its shoes through innovative design and technology.
CloudTec Cushioning: Running on Clouds
One of the hallmarks of On Running shoes is the unique CloudTec cushioning system. Inspired by the sensation of running on clouds, this patented technology features individual cloud-like pods on the outsole that compress upon impact to provide cushioning where it’s needed most, while also offering a firm and responsive platform for propulsion. This combination of softness and support allows runners to glide effortlessly through their stride, reducing fatigue and minimizing the risk of injury.
Propelling Forward: The Speedboard Advantage
In addition to its signature cushioning system, On has also developed other proprietary technologies to optimize performance and comfort. The Speedboard, for example, is a flexible plate that runs through the midsole of the shoe, providing energy return and helping to propel runners forward with each step. Meanwhile, the Engineered Mesh upper delivers a snug and breathable fit, ensuring a comfortable and supportive feel throughout the run.
Collaborative Innovation: Athletes at the Core
But On’s commitment to innovation extends beyond its product design. The brand also collaborates closely with athletes and sports scientists to gather feedback and refine its shoes, ensuring that they meet the evolving needs of runners. This collaborative approach has led to the development of specialized models for different types of terrain and running styles, from road racing to trail running and everything in between.
Sustainability at its Core
Furthermore, On is dedicated to sustainability and ethical manufacturing practices. The brand strives to minimize its environmental impact by using recycled materials in its shoes and packaging, as well as reducing waste and carbon emissions throughout its supply chain.
In conclusion, On Running cloud 5 has earned its reputation as a leader in the industry by consistently delivering performance-driven footwear that pushes the boundaries of innovation. With its unique blend of comfort, style, and sustainability, On shoes empower runners to achieve their goals and experience the joy of running like never before.