In this era of the internet, online review platforms have gained huge importance. Because as we all know today no customer makes their purchases without going through the reviews.
So, what is this online review platform, and why is it so crucial for the customers?
For starters, online review platforms can be websites or apps that let customers share their feedback regarding products that they have personally used. It is best described as digital word of mouth for potential customers that show them the product reviews of previous users. All in all, customers can have access to product feedback through online review platforms that are honest and unbiased. Talking about the importance of online review platforms, these platforms help potential customers to evaluate the product before purchasing.
We understand that figuring out which review platform is best for potential customers sometimes becomes confusing as there are ample options available online.
In this blog, we will take you to some of the best online review platforms that you can consider to read online reviews and know more about online businesses.
Keep reading this blog for more information.
5 Brilliant Review Platforms Every Business Should Know:
Online review platforms are not only important for the customers but they are impactful for the business as well. According to the statistics of Luisa Zhou, 95% of customers look forward to online review platforms before making a purchase from a particular business. Thus, reviews today are considered a prominent marketing tool for businesses as they help in converting potential customers into loyal customers.
But there are ample industries covered by online review platforms which include restaurants, retail stores, apparel, and service providers. They can be even targeted to some specific industries. Below we have made a list of some of the best online review platforms that will save you time in deciding which platform to choose for strengthening the marketing game for your business.
#1 Google reviews
We all know that Google has bagged the position of the most trusted search engine by customers globally. Depending on its trust value, reviews posted on this platform are considered most authentic by the customers. That is why we are starting off our list with Google reviews. One of the basic benefits of having Google reviews is that they have the keywords to describe your business to the search engine. The more Google knows about your business, the better your ranking will be.
The best thing is that customers can easily read Google reviews of the businesses as per their location, the product category they are searching for, etc.
Looking into the cruciality and trustworthiness many businesses today have chosen to embed Google reviews on their website to stand out from their competitors. Not only that by embedding Google reviews of their business they can boost their brand value for their potential customers.
#2 Facebook reviews
Facebook reviews previously known as the Facebook recommendation have become a prominent hub for reviews and ratings. Facebook reviews are hugely influential and impactful to its community of like-minded people who give importance to each other’s opinions. The statistics by Review Tracke are witness to the above fact, which says that 66% of the customers prefer to share their feedback on Facebook after purchasing the product from the platform.
This platform also gives the option to its customers to recommend brands along with sharing reviews. For this reason, many websites are today choosing to embed Facebook reviews. That will help businesses build a good online presence.
#3 Airbnb reviews
Next on our list are Airbnb reviews. Today, Airbnb is considered one of the most popular and trustworthy platforms for booking holiday rentals.
And what makes Airbnb extremely trustworthy to the audience?
It is the Airbnb reviews that are shared by the guests over the platform. If you are looking to win the trust of your customers then Airbnb reviews are here for you.
As we already said, guests have the option of sharing their reviews about your listed property on Airbnb. So while you are asking for Airbnb Reviews from your guests, you can also embed Airbnb reviews on your website. This is one of the perks of having enough Airbnb reviews.
#4 Yelp reviews
Yelp review platform is one of the buzzing review platforms of today. It has helped millions of users to find the best local businesses around their places based on the reviews of previous customers. Yelp review platform has helped a wide local business which includes restaurants, retail stores, hotels, and others to reach customers beyond limits.
Customers are able to share their reviews, upload pictures of the places, and rate the business as well on the Yelp review platform. For this reason many businesses today are choosing to embed Yelp reviews on their website to influence the purchasing decision of visitors.
#5 Etsy Reviews
Another platform that you should keep in mind while looking for the best online review platforms is Etsy. It is a very common platform for those who are attracted to buying unique handmade art crafts. Esty is a marketplace that connects thousands of artisans and buyers.
Etsy has ranked the 4th fastest growing E-commerce company recently. This platform has more than 80 million active buyers. So, its buyers make it a brilliant review platform for potential customers.
Etsy lets its buyers rate products on a 5-star scale and they can even share their experiences regarding any particular brand. Today many businesses are actively embedding Etsy reviews on their official website helping their visitors to make purchase decisions confidently.
Summing It Up
In this era of the internet, customers are surrounded by different types of choices which sometimes makes it difficult for them to choose the best. To solve this problem customers take the support of online reviews, which help to make them choose businesses efficiently.
Above we have shared some of the best online review platforms that businesses can choose to attract more customers to their official website.
Now embed reviews on your website from your preferred review platform to make it look more authentic to your visitors.