Your credentials play a crucial role in healthcare content strategy and making them visible to the patients makes you more trustworthy. Your service pages, about pages, and blogs are the sites where you can list your credentials. It is best to use one format for all the pages and sections where you intend to include your credentials when putting this kind of information. Moreover, E-A-A-T is the best content marketing practice that helps you to put your educational and professional credentials online. You can also include social media accounts and LinkedIn profiles for your patients to view.
Collect Good Reviews
As part of your healthcare content strategy, you should focus on building good reviews from your previous patients. You have to remember that no matter how good you are as a healthcare professional, you won’t get enough patients and profit if people do not know how good you are!
Of course, giving quality medical care is your main priority. On the other hand, you also have to make sure to reach out to your patients in a way that makes them happy to share how great your services are. If you are able to provide a seamless and efficient patient experience, good reviews should come in naturally over time.
High-Quality Content with Facts
Keep in mind that content is king when offering healthcare services! You can incorporate E-E-A-T by writing blog posts or other types of healthcare information. The first thing you emphasize is knowing your goals. What possible results are you expecting the blog will produce? Creating blog posts without any effective healthcare content strategy makes your efforts go down the drain. You must be crystal clear about the goals you have in mind. It can be increasing referrals from your previous patients, or looking for new patients. Your goal should be to create a blog post with relevant content at least once per week. You can also create infographics and marketing videos to generate engagement on social media platforms like Twitter and Facebook.
Regular Content Updation
Let’s say you already have created a lot of blog posts as part of your content marketing efforts. But you have to make sure that you update your content regularly to make it as relevant as possible. You must update your service page with information about any new services you are providing.
You must keep in mind that readers keep coming back when they find new information! All the blog posts that you have also written have to be updated. You can do this by checking the news so the patients know that your information is up to date. Just be sure that the content you submit is relevant and helpful to your audience.
Include Links from Leading Sources
Linking to authoritative sources is a great way to build trust with your audience. Did you know that if you’re running an ad campaign, linking to authoritative sources can increase click-through rates by up to 50%?
People will share the content from healthcare providers that is linked from an authoritative source. This can be especially helpful when trying to increase your visibility to other prospective patients.
So, how do you do this? One of your top priorities should be finding medically-reviewed articles and studies written by doctors who are considered authorities on the subject. Make sure you include hyperlinks pointing to these reliable sources.
Get Yourself Mentioned on Other’s Site
Another healthcare content strategy that can increase your E-E-A-T is to get your healthcare services mentioned by other websites. These can be in the form of news, articles, and blogs written by other healthcare organizations, or writers.
You can use platforms like HARO, which gives you an opportunity to answer queries from various journalists who need expert ideas on certain healthcare topics. To raise your Google E-A-T rating even higher, you may also respond to Quora questions and utilize your credentials as an expert.
Talk About Your Experience
Patients highly emphasize doctors who have adequate experience in the medical world. A patient will never rely on someone new to treat them. Instead, they would be looking for someone who has verified experience in their chosen medical specialty.
But how would you showcase your experience in the world of digital marketing? Adding your years of experience in your field, the seminars you’ve attended that are relevant to your area of expertise, and your accomplishments on your service pages and blogs will help you achieve this. In order to provide patients with a more comprehensive understanding of your qualifications, you can even create a social media profile for yourself. You can discuss your most recent publications in medicine or clinical research on your website.
Conclusion
Getting the right healthcare content strategy is essential for your practice and revenue growth. Picking the right and efficient strategies can help you improve your site’s traffic, increase the number of prospective patients, and improve the overall patient experience – and that is what E-E-A-T can do for you.
